Curriculum Vitae

My other passion is writing. Before I even knew what a yoga mat was, I was stringing words together for leisure and work. Writing has led me to so many avenues literally and figuratively. Below is a glimpse into my other life as a communications professional. I specialize in business and creative writing in areas that range from international development to public relations, marketing and celebrity profiling. Quite diverse, eh? Haha. I’m currently a freelancer, so feel free to contact me for writing and editing services as well.

Specialization

  • Editing business reports, grant proposals, feature articles, books and magazine content
  • Research
  • Web content management
  • E-newsletter content generation and management
  • Writing press releases, feature articles, business-related content
  • Writing content for marketing materials such as brochures and advertising copy
  • Areas of interest and expertise include international development — particularly environmental conservation and climate change mitigation and adaptation — international trade, including business in China and the rest of Asia, and hard news both local and international.

Career Overview

  • A reliable communications professional with excellent project management skills
  • Extensive knowledge and experience in international development
  • Detail-oriented and personable
  • Internet- and computer-savvy
  • With international experience – secured posts in Manila, mainland China and Hong Kong

Professional Experience 

June 2010 – July 2013   

Devex, a Washington-based international development news and business solutions provider

Senior Development Analyst for the Development Analysis Team in Manila

  • Developed content for the Devex website which analyzes development business trends and provides insights into development business opportunities in the form of blogs and special analysis/insight articles.
  • Coordinated with the Devex Director, Global Advisory and Analysis, the Devex management team in Washington D.C., and the global News team to achieve the Devex unified content strategy.
  • Led the development of original content such as articles, blogs, webinars, etc. that will be reviewed by the Director, Global Advisory and Analysis, for Devex publication.

Senior Editorial Associate for the News Team in Manila

  • Led the Manila News Team and managed its day-to-day operations.
  • Shaped the coverage and production of the Development Newswire and Global Development Briefing, two of the most widely circulated newsletters on international development.
  • Developed, assigned and edited news stories, and coordinated coverage with the Devex editor based in Washington, D.C. for Devex.com
  • Interacted with correspondents and freelance writers from all over the world.
  • Coordinated with other team leaders on various news-related projects.
  • Handled inquiries from international readers and Devex members.

Nov. 2009 – Nov. 2012

Asian Development Bank, an international development finance institution

Manuscript Editor (Contractor) for the Department of External Relations

  • Edited publications on ADB’s policies, initiatives and programs for the Department of External Relations.
  • Ensured that the text conforms to the ADB Handbook of Style and Usage
  • Worked closely with the author and/or project manager
  • Checked and signed off on the layout

Aug. 2009 – Dec. 2009      

Asian Development Bank

Consultant Training Coordinator for Capacity Development and Training for ADB’s new Safeguard Policy Statement

  • Provided administrative and communications support for training workshops and briefing sessions.
  • Assisted in planning and coordinating departmental briefing meetings in close cooperation with BPMSD and resident mission staff.
  • Assisted in liaising with ADB staff and counterparts on the development and conduct of workshops.

April 2008 – April 2009   

Global Sources, a leading B2B media company in Asia

Marketing Executive for international trade exhibitions in Hong Kong SAR

  • Assigned as overall project manager and chief writer of the department’s monthly e-newsletters on nine major industries. The project yielded over 400 sales leads for the department within seven months.
  • Coordinated with the technical team in Singapore and marketing executives in China to ensure articles are submitted on time and the e-newsletter dispatch was carried out smoothly.
  • Assisted in the production and writing of promotional videos for the company’s international trade shows.
  • Wrote copy for marketing collateral, including electronic direct mails, handbills and brochures.

April 2006 – April 2008   

Global Sources

Copywriter for all industry-specific trade journals in Shenzhen, China

  • Wrote print advertising copy for international B2B trade journals in mainland China.
  • Edited copy for B2B advertisers’ websites, including product and company profiles.

May 2003 – April 2006   

Global Sources

Copy Editor for B2B trade magazines in Manila

  • Assigned as the coordinator and administrative point person for the publishing of monthly trade journals Fashion Accessories and Garments & Textiles.
  • Edited submissions by writers and market analysts from the company’s overseas bureaus in mainland China, Taiwan, Hong Kong and India.
  • Edited company profiles, executive summaries and industry overviews for China Sourcing Reports.
  • Covered trade shows in Hong Kong for the company’s industry-specific trade magazines.

Nov. 2001May 2003   

Philstar.com, leading news and entertainment portal for the Filipino global community

Writer-Editor for the website’s youth channel, YS Online

  • Managed the daily operations and content of YS Online – selecting which articles and images to publish on a daily basis.
  • Wrote news feature articles for the website’s print counterpart, The Philippine Star.

April 2000 – Nov. 2001  

ABS-CBN News Online, news website of the largest media network in the Philippines

Online News Writer

  • Wrote breaking news stories and converted television news scripts into comprehensive articles for a 24-hour news website.
  • Monitored key news developments through internal sources and news wires for online flash reports.

Sept. 1998 – April 2000

Freelance Writer

  • Contributed feature stories to a weekly news magazine, Newsbreak.
  • Wrote and edited articles for various international and local institutions, including The Philippine Human Rights Forum and the United Nations Population Fund.
  • Wrote television scripts for advertising company McCann-Erickson.

April 1997 – Sept. 1998   

Raya Media Services, Inc., a media and publishing company with international development agencies as clients

Researcher-Writer/Project Assistant

  • Assisted in booking locations for video shoots and arranging the travel requirements of the production crew.
  • Researched, wrote and edited articles for the company’s various publications on the environment, population and Southeast Asian export trade.
  • Wrote scripts for commissioned made-for-television documentaries for government institutions and international development agencies.

May 1996 – April 1997    

McCann-Erickson Philippines, the Manila business unit of one of the leading advertising agencies in the world

Copywriter

  • Conceptualized and wrote print, radio and television advertising and marketing copy for clients that included Coca-Cola, Del Monte, Jollibee and Shangri-La Plaza Mall.

Education

University of the Philippines Los Banos

BA Communication Arts major in Speech Communication

 

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